Thanks to Nicole’s comment regarding The Toronto Star piece on the ongoing Unilever debate, I discovered this smart little video who sums up the glaring hypocricy perfectly. Rye Clifton has ingeniously recut the Dove Onslaught ad to include only images from Unilever’s other campaigns:
From the Star article:
Psychologist Susan Linn, director and co-founder of the Boston-based Campaign for a Commercial-Free Childhood, says it’s important for the public to understand that one company rules over both brands.
“There’s an inherent hypocrisy in promoting the well-being of girls with one product and promoting degrading sexualized stereotypes with another,” she says.



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three comments
I love this! :)
Posted by Carmen Van Kerckhove
November 28, 2007, 12:33 PM
Wow. There's something really powerful (and alarming) about seeing all those awful Unilever ads in a concentrated burst... I feel icky.
Posted by melinda
November 28, 2007, 4:11 PM
Adding an environmental twist just in time for Earth Day, Greenpeace just released this video -- it's an interesting addition to all the commentary I've seen on this site and read in the Shameless mag.
http://www.greenpeace.org/internation...
Posted by Emily
April 22, 2008, 9:01 PM
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