Check out the fantastic summer ad campaign by Barcardi:
The Get An Ugly Girlfriend campaign (Link via Jezebel: I don’t wanna send any traffic Bacardi’s way) proposes that ugly girls make better friends, because by hanging around mirror-busters you (the hot but totally shallow one) end up looking better.
It’s astounding how low an opinion ad executives have of women.
The only time I ever have ever drunk Bacardi was when, as a young woman / lightweight I used to get plastered on Breezers and then end up having a post-party puke-fest at the donut store.
How’s that for ‘ugly girlfriend’?
Bacardi, you make terrible bottled mixers suitable only for naive lightweights who can’t hold their liquor.
Oh yeah, and your latest campaign is pathetic.
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three comments
ARGHHHHHHHHHH! Just when I think the alcohol advertising can't get any worse.
I think they've really shot themselves in the foot with this one. It's one thing to aim misogynist campaigns at men, but it's quite another thing to remind women about all their painful body issues and then ask them to buy your product.
Posted by Michelle
June 20, 2009, 10:54 AM
What a stomach-churning campaign.
That said, there's no need to resort to insulting everyone who drinks coolers. Don't you think the way we make fun of "girly drinks" has its roots in misogyny too?
Posted by Allison
June 20, 2009, 12:35 PM
I didn't mean to extend the insult to all light and refreshing mildly alcoholic beverages.
I for one, am a huge fan of wine spritzers, and shandis (half beer / half sprite or soda). In this case I was specifically insulting the Bacardi Breezer which is (in my opinion) a pretty disgusting sugary concoction.
So not all coolers, just Bacardi Breezers.
Do I think insulting coolers has it's roots in misogyny. That is a loaded question. I hate coolers, I don't hate women who like coolers.
Again, (and this all just from my perspective), coolers are gross usually over-sugared beverages that actually end up making your hangover worse in the morning due to the sugar content.
They taste like juice, and much less pleasant then a well-mixed drink made with pure spirits. Coolers can also make an inexperienced person immediately hammered, because they taste like candy so you drink way too much way too fast. (I speak from experience on this one.)
Coolers are gross, if I had a person who had never drunk alcohol before and they wanted pointers on how to best enter the exciting world of intoxication I would tell them to stay the hell away from coolers.
I don't see that as misogynistic, just practical advice :)
Posted by Miriam
June 21, 2009, 2:30 PM
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