Yes folks, the Home Depot Design Center (dubbed “Her Depot”) opens this week in Concord, CA, and the promotional copy from Home Depot is a little patronizing:
“She can buy a light bulb as well as all of the lighting, or a major appliance plus the laundry detergent to go with it.”
You know, cause girls hate building stuff.
A spokesman from Home Depot explains that,
“When you take lumber and building materials out of the store, you expand the opportunities. What this store does is it picks up where Home Depot leaves off. It’s a male-friendly home-improvement store. It’s a warehouse environment, and it’s not clean and neat the way women like it.”
This seems like a good time to plug these good folks again.
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two comments
Geez, I don't know what I think of this. On the one hand, I sometimes feel condescended to when I go to places like the Home Depot, and will stubbornly wander the aisles for hours rather than ask for help. So in that sense maybe it would be nice to have a hardware store that was genuinely female friendly (like this Montreal bike store that Anna told us about: http://www.shamelessmag.com/blog/2007...) . You know, that would be nice.
But somehow Her Depot doesn't sound like that.
Posted by Thea
October 16, 2007, 1:41 PM
Oy. They should visit my best friend's house. Her husband doesn't own a single tool - he just cooks. She owns all the tools, and is constantly working on the house and yard.
I LOVE stores like Home Depot. I even like the way it smells. I wish I owned instead of rented, so I would have an excuse to buy boards and nails and pound on some shit whenever I got the urge.
But now, I'll be visiting any store EXCEPT Home Depot. Bleh.
Posted by Bo
October 16, 2007, 7:52 PM
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