The clothing industry can often be an unethical place. Unfriendly manufacturing, sizing that doesn’t reflect actual markets or bodies, and emotionally damaging advertising campaigns create a culture of feminist disenchantment with what we wear and where we buy it. Even American Apparel, a cultural icon positively known for its lack of sweatshop labour, has a CEO who has been known to perpetuate a sexual environment within the company, including having sex with his staff and creating borderline pornographic shoots for advertising (see “Living On The Edge At American Apparel” ).
Needless to say, it’s refreshing to see cool, eco-friendly, feminist clothing like KMStitchery’s, the feminist stenciling of herstory! The premise of her clothing is that it’s ethical clothing for feministing in.
“I think it’s important to remember the womyn who paved the way for us. I am excited to get womyn excited about feminism! Or just to get them excited about political fems! I am disgruntled with how you see mostly male revolutionaries on t-shirts but not fems…I am here to focus on the great womyn of our past.”
Every month KMStitchery cuts a new feminist stencil and to date they range from Angela Davis (above) to bell hooks, Emma Goldman, and Gloria Steinem. All of the stencils are printed on recycled or reclaimed clothes and a variety of articles and styles are present, from t-shirts to skirts to hoodies. In the words of KMStitchery, “Represent! With these powerful ladies!”